Privacy policy

Measurelle is run by [Legal business name], [Registered address, city, state, PIN] (“we”, “us”). We decide how your personal data is used, which makes us the data fiduciary under the Act. Questions go to hello@measurelle.com.

The designer saves your measurements and choices in your browser's storage on your device, so you can come back to them. They aren't sent to us. The skin tone you pick for the 3D preview is saved the same way and is never sent with an order. The saved design is cleared once you place an order, and clearing your browser data or choosing “Start over” deletes it.

• Contact details: your name and email address, to confirm your order and keep you updated.
• Measurements and fit details: your five measurements, the size you wear now and what goes wrong with it, to draft your pattern.
• Body and health notes, only if you choose to share them, for example after surgery, during pregnancy or nursing, or a sensitivity. We use them only to make your bra, and a fitter reviews these orders before anything is cut.
• Your design and order history: your choices, price, payments and the progress of your order.
• Delivery details: your address and phone number, which we ask for before we ship.

We ask for your consent when you place an order. If you withdraw it, we stop using your data, but we may not be able to finish an order that's already in progress.

Payments are handled by our payment provider (such as Stripe or Razorpay). You enter card or UPI details on their secure page, not ours, and we never see your full card number. We keep the amount, date and payment reference.

• Measurements, fit problems and health notes are encrypted (AES-256-GCM) before they're stored.
• Only our fitters and makers can read them, and only to make your order.
• The whole site uses HTTPS, and our order emails never include your measurements.

We never sell your data or use it for advertising. We share it only with the services that help us run the shop, and only what each one needs:

• Vercel, which hosts the website.
• Neon, which runs our database (in Singapore).
• Our email provider, to send you order updates.
• Our payment provider, to take payments.
• A courier, who gets your name, address and phone number to deliver your order.

Some of these store data outside India. We only use providers that protect it to the standard Indian law requires.

We don't use advertising or analytics cookies, and we don't track you across other websites. The only cookie we set is a sign-in cookie for our own staff. Like any website, our hosting provider briefly logs technical details such as IP addresses to keep the site secure and stop abuse.

• Measurements and health notes: while your order is open and for 12 months after delivery, so remakes and reorders fit. Ask us and we'll delete them sooner.
• Order and payment records: as long as Indian tax and accounting law requires (up to eight years). These don't include your measurements.

You can ask us to:

• tell you what personal data we hold about you and how we use it
• correct or update it
• delete it, unless the law requires us to keep it
• withdraw your consent
• name someone to act for you if you can't

Email hello@measurelle.com. We'll reply within 48 hours. If you're not happy with how we handled a complaint, you can contact our grievance officer (see Contact) and then the Data Protection Board of India.

You need to be 18 or older to place an order.

If we change this policy, we'll update the date at the top. If a change affects an open order, we'll email you.